Phone: +44 1625 540 503
Fax: +44 1625 540 502
Juventus and SPORTFIVE
JUVENTUS Football Club S.p.A. and SPORTFIVE Italia S.r.l. have concluded a long-term strategic partnership for the exclusive naming and partial promotional and sponsorship rights for the new stadium approved on 18 March 2008 by the JUVENTUS Board of Directors.
SPORTFIVE Italia S.r.l., which is part of the SPORTFIVE Group (a company of Lagardère Sports), the European leader in the field of sports rights marketing, decided to enter into the agreement due to the strength and international value of the JUVENTUS brand and also in order to be part of the new JUVENTUS stadium project. According to the agreement, SPORTFIVE is entitled to exclusively sell the naming right for the new stadium and to market the sky boxes and VIP seats.
The partnership shall last until the twelfth year following completion of the new stadium (presently estimated to be ready in the 2011/2012 season and, therefore, the agreement will cease on 30 June 2023).
In concluding this agreement, the parties have signed up to an innovative strategic alliance that confirms their leadership in their respective markets.