SPORTFIVE: Borussia Dortmund

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Borussia Dortmund

Borussia Dortmund is more than just a club. For the people in and around the Westphalian metropolis and also much further afield, BVB is a religion. The loyal BVB fans live and breathe Borussia. They celebrate and suffer with their greatest love - a romance which has lasted for over 100 years.

You have got to go to Germany’s biggest and probably most attractive stadium to get a feel for this. Football in SIGNAL IDUNA PARK has to be seen to be believed; the impressive backdrop of more than 80,000 spectators, the tension in the air when the teams step onto the luscious grass and the incredible enthusiasm with which football in Dortmund is both played and enjoyed. The south stand which, with a capacity of 25,000, is the largest stadium standing area in Europe cheers its team to victory at every home game with an irrepressible will and spirited passion.

This passion can also be expressed in numbers. Borussia Dortmund has one of the biggest fan communities with more than 25 million supporters in Germany, over 3.6 million fans and more than 550 fan clubs around the world. On average, BVB has the highest number of spectators in the whole of Europe. With an average audience of 77,000, BVB is way ahead of the other leading clubs in Europe such as Real Madrid and AC Milan.

Thanks to the strength of its brand and popularity, Borussia Dortmund enjoys above-average presence in the media and is thus not only a great club but also an excellent platform for advertising.