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FUSSBALLSTUDIE (FOOTBALL STUDY) / EUROPEAN FOOTBALL 2009
The SPORTFIVE "FUSSBALLSTUDIE (FOOTBALL STUDY) / EUROPEAN FOOTBALL 2009", now in its seventh edition, considers the demographics of "football fans" with regard to their attitude to football, interest in certain events, media use and attitudes to sponsorship. As well as a detailed volume on the German football market, this edition again features a second volume that takes a closer look at the five core European markets: England, France, Germany, Italy and Spain. more

Planning Poster Football on TV
The poster contains sports transmissions and magazine programmes from the last soccer season. The individual soccer programmes are aggregated in events and separated according to national and international tournaments. more

Bundesliga SPONSORSHIP PLANNER 2010/11
In the past six years, the number of seats in the hospitality sections of Germany's football stadiums has more than doubled. Companies now have more than 1,100 boxes (with over 14,000 seats) and more than 55,000 Business Seats at their disposal for B2B communications. At the same time, the planner illustrates the great fascination of the Bundesliga, evident in the over 17.5 million stadium visitors projected for the current season, who represent an extraordinary quality of contacts in regional marketing. more
Please note that these studies are only available in German (except for the Football Study).
Eye Tracking in Sports Sponsorship
Research has provided impressive proof that, from classic sports marketing to today's professional sports sponsorship measures, perimeter advertising in football stadiums and arenas, along with shirt sponsorship, are among the most successful methods in above-the-line advertising. "Eye Tracking in Sports Sponsorship" researches fan's feeling in front of the TV set, and their eye contact with advertising tools. more

Kinder am Ball
The present "Kinder am Ball" study picks up where the last publication left off in 2005 and rounds off SPORTFIVE's "Football Study" with insights into the 6- to 13-year-old demographic. The age group under study not only represents next-generation talent for clubs, but also future fans and stadium-goers. more

Katrin Schnabel
Senior Manager Marketing Services
Phone +49 40 37 677-374
katrin.schnabel
sportfive.com