Phone: +44 1625 540 503
Fax: +44 1625 540 502

Sponsorship in Europe
English-language survey in which marketing decision-makers in the 5 European core markets (UK, GER, FRA, SP, ITA) assess the role of sponsorship in corporate communications. One emphasis lies on comparing traditional (above-the-line) communications and sponsorship tools. In particular clarifying the different expectations and objectives of B2B and B2C businesses.
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EUROPEAN FOOTBALL 2009
The SPORTFIVE “FUSSBALLSTUDIE (FOOTBALL STUDY) / EUROPEAN FOOTBALL 2009”, now in its seventh edition, considers the demographics of “football fans” with regard to their attitude to football, interest in certain events, media use and attitudes to sponsorship. As well as a detailed volume on the German football market, this edition again features a second volume that takes a closer look at the five core European markets: England, France, Germany, Italy and Spain. more

Katrin Schnabel
Senior Manager Marketing Services
Phone +49 40 37 677-374
katrin.schnabel
sportfive.com