Published on October 11th, 2022
Location: Global
SPORTFIVE & Polygon join forces for rightsholders & brands to transition into Web3
The partnership brings together two leaders in their respective fields with the goal to enable end-to-end growth strategies for sports rights-holders and brands across a range of Web3-related products (NFTs, Metaverse, etc.).
Global sports business agency SPORTFIVE has announced it has partnered with Polygon, the leading L2 platform for Ethereum scaling and infrastructure development and one of the largest blockchain infrastructure providers in the world, for a multi-year partnership.
As part of the collaboration, SPORTFIVE becomes the strategic partner for Polygon in regard to Sports and Entertainment projects.
The strategic collaboration builds a powerhouse in the Web3 space focused on reducing complexity and making it easier for both rights holders and brands across the sports and entertainment ecosystem to leverage the opportunities that blockchain technology offers.
SPORTFIVE’s presence in the Web3 space gives Polygon strategic connections to major sports brands and IP, enabling boundless opportunities for unique and powerful collaborations.
ANTONI MARTIN, POLYGON ENTERPRISE LEAD
Leading the way
SPORTFIVE is the global market leader in sports business. Polygon is the market leader in Web3 technologies. At the moment, sports teams, leagues, and brands know they need to have a Web3 strategy but don’t know where to begin. Using SPORTFIVE’s expertise across both industries alongside Polygon’s best-in-class Web3 capabilities, the partnership is going to solve that. Together, the companies will work with sports properties to help them understand the space, develop in the space, and create sustainable fan-focused products.
The goal is to create what the future of what sports & entertainment look like thanks to Web3 technologies. The short form answer is…The infrastructure for sports properties in Web3 is currently weak. Together, we will build the roadmap and foundation for them for the long-term.
To achieve this, SPORTFIVE is launching a dedicated Web3 & Metaverse team alongside this partnership, led by Malte Otremba, Head of Global Business Development, and Moritz Altmann, Head of Global Esports & Gaming Rightsholder Management.
Being able to collaboratively shape the future of sports and entertainment within Web3 with the market leader that is driving innovation and adoption within the Ethereum universe creates a roadmap for future success.
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE
Antoni Martin, Polygon Enterprise Lead, said: “SPORTFIVE’s presence in the Web3 space gives Polygon strategic connections to major sports brands and IP, enabling boundless opportunities for unique and powerful collaborations. We’re eager to accelerate the entry of sports brands and rights holders to the Web3 space with our blockchain solutions, and we look forward to working closely with SPORTFIVE going forward.”
“We are proud to have entered a cooperation with Polygon, representing one of the foremost leaders in Web3. Together with Polygon, we will connect relevant sports and entertainment organizations to expand the infrastructure of the industry in the Web3 space,” said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. “Being able to collaboratively shape the future of sports and entertainment within Web3 with the market leader that is driving innovation and adoption within the Ethereum universe creates a roadmap for future success.”
Stefan Felsing, CEO at SPORTFIVE, said: “We are very pleased to partner with Polygon to further support the commercial development of our Web3 projects. Polygon hosts some of the largest Web3 projects such as Aave, Uniswap, OpenSea, and well-known companies like Meta, Stripe, and Adobe. There is a lot of development and interest around Polygon, and we are honored to be able to help drive the business forward with our network and expertise in the sports and entertainment industry. Together with Polygon, we will find innovative solutions and ensure that the business continues to move upwards.”
For any Web3 related queries, contact us via [email protected].
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About POLYGON
Polygon is the leading blockchain development platform, offering scalable, affordable, secure, and sustainable blockchains for Web3. Its growing suite of products offers developers easy access to major scaling solutions including L2 (ZK Rollups and Optimistic Rollups), sidechains, hybrid, stand-alone, and enterprise chains, and data availability. Polygon’s scaling solutions have seen widespread adoption with 53,000+ decentralized applications hosted, 2.9B+ total transactions processed, 174.5M+ unique user addresses, and $5B+ in assets secured. Polygon is carbon neutral with the goal of leading the Web3 ecosystem in becoming carbon negative.
If you’re an Ethereum Developer, you’re already a Polygon developer! Leverage Polygon’s fast and secure txns for your dApp, get started here.
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Press contacts
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Alastair Pusinelli
Manager Marketing Communications
alastair.pusinelli@sportfive.com
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