Published on March 19th, 2024

Location: United Kingdom

SPORTFIVE unveil state-of-the-art office space in Manchester

Global Sports Marketing Agency SPORTFIVE have unveiled their new UK headquarters in a state-of-the-art office space in Manchester.

SPORTFIVE’s move to the newly-built office space sees the sports marketing agency relocate to Altrincham, Greater Manchester, having previously been based in Wilmslow, Cheshire for more than 20 years.

The new UK headquarters will serve as a hub for innovation and collaboration, enabling the agency to continue to meet the evolving needs of its clients and partners.

The purpose-built, 13,600 square feet office space is part of Altrincham’s latest construction developments where SPORTFIVE’s offices sit within the ‘Foundation’ building in the heart of the thriving town centre. 

The new office provides a vibrant and dynamic workspace designed to inspire creativity and collaboration among a team of over 70 employees. This is brought to life through an open plan office environment which creates team neighbourhoods that flow into collaborative and social spaces, including a games area and a large outdoor terrace.

“Throughout this process, it has been paramount to put our employees at the heart of our decision making, ensuring that we create an office environment that our people can be proud to be a part of."


Tim Birt, SPORTFIVE, UK Chief Financial Officer & Executive Vice President Operations

In addition to enhanced facilities, it was SPORTFIVE’s goal to make the relocation process as sustainable as possible, repurposing and reusing existing furniture wherever possible and incorporating a number of planet conscious materials within the new design. 

The move is part of SPORTFIVE’s continued investment in its employees - work which saw the agency named the ‘Most Attractive Sports Marketing Agency’ by global recruitment and sporting career specialists iWorkinSport in 2023

Globally headquartered in Hamburg, Germany, SPORTFIVE have operated in the UK since 1998, initially building the business around football related marketing services, particularly Perimeter Advertising in the Premier League and FA Cup, before expanding into other sports including Esports, Golf, Olympics and Commonwealth Games. 

The newly opened Altrincham office is the latest of SPORTFIVE’s 60+ office locations spanning across 15 countries and five continents.

Tim Birt, SPORTFIVE, UK Chief Financial Officer & Executive Vice President Operations, said:

“The move to this state-of-the-art office space caps off an incredible few years for SPORTFIVE and is something we could not have achieved without the exceptional work from the wonderful people within the SPORTFIVE family, from our dedicated staff to our fantastic partners and clients.

“Throughout this process, it has been paramount to put our employees at the heart of our decision making, ensuring that we create an office environment that our people can be proud to be a part of. 

“We look forward to continuing our growth journey here and ingraining ourselves in the local community.”

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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