Published on April 30th, 2024
Location: France
Pokawa teams up with Johanne Defay. A summer recipe by SPORTFIVE
Paris, 04/30/2024 - Pokawa, the pioneer of innovative poké bowls, is teaming up with Reunion Island surfer and top European surf Champion in history Johanne Defay. A partnership signed by SPORTFIVE, the international sports marketing agency. Johanne embodies the image of an accomplished athlete whose determination inspires. This unprecedented alliance celebrates the spirit of adventure and healthy eating, two cherished values shared by Pokawa and the top-level athlete.
A collaboration under the banner of healthy, gourmet eating
Surf'N'Poké by Johanne Defay is THE original, healthy and fresh recipe for summer. Inspired by the surfer's tastes and lifestyle, this poké bowl is inspired by her favourite salads and her sports diet. It features a mix of cucumber and apple, homemade guacamole, hemp seeds and a protein of your choice from HappyVore vegetable strips and marinated salmon for a nice touch of protein.
For a tangy touch, the poké also contains pomegranate and carrot and cabbage salad. Not only delicious and packed with great ingredients, this poké bowl is a great source of fiber, vitamins and protein. It's ideal for both sporty types and weekend warriors!
A campaign driven by the claim "Destination Tahiti with Johanne Defay"
This new campaign will feature two competitions :
A chance to win a trip to Tahiti, the emblematic surfing destination, in collaboration with VoyagesPirates, the website that helps you find great travel deals.
The chance to win a surfboard branded Pokawa and signed by Johanne Defay to mark this exceptional collaboration.
Surfing, the emblematic Hawaiian sport, aligns perfectly with the brand's values of vitality and well-being. This collaboration subtly evokes the island origins of poké bowl, recalling its authentic roots and deep connection with Hawaiian culture. By combining the sporting aspect of surfing with the freshness and quality of the ingredients in Pokawa's poké bowls, this partnership offers a taste experience and a healthy lifestyle, inviting customers to explore and enjoy the delights of Hawaiian cuisine at its best.
Sur'N'Poké will be available from 4 June 2024 in restaurants, on the Pokawa app and pokawa.com via Click & Collect and delivery in LIL at €10.90, MED at €13.90 and BIG at €16.60.
Nicolas DÉGÉRAUD, Marketing & Sales Strategy Director at Pokawa "We're delighted to be working with Johanne Defay, the best European surfer in history and currently 2nd in the world rankings. Together, we promote the values of sport and healthy eating, and this summer partnership around surfing is a subtle reminder of the island origins of the poké bowl. Finally, Pokawa continues to position itself as the healthy brand par excellence!”
Benjamin DEBLICKER, SVP sales SPORTFIVE France: "We're delighted with this partnership initiated by SPORTFIVE alongside the world's biggest sporting event. It's an alliance that makes sense given the common ground shared by the brand and Europe's top female surfer: the values of sport and healthy eating. It's a partnership that will result in some great surfing and travel surprises.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
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